Outsiders Pizza

Outsiders Pizza Company

Executive Creative Director and Production Director - The Lead Agency

 

Our task was to convey Outsiders Pizza is the Best Damn regional pizza you've never tried. Drive Awareness and Trial and bring out the Outsider!  So we started with the product as it's Damn Good and has Damn Good Reviews.  

Activations:  Facebook, Instagram, Twitter, Live Nation, Website, Instacart

Fun Fact: In this production, we had dolly zooms, spike lee shots, dry ice, fake tattoos, a 400mm zoom lens and damn good pizza.

Pre-visual boards from the creative pitch deck

"Damn Good" for facebook and Instagram

More "Damn Good" for facebook and Instagram

"Damn Good" Story

150 Million monthly views on Facebook and 85% viewership watch with sound OFF.  

SOUND OFF environment but mesmerizing visuals on the feeds

Captured organic content for the community manager to post on the social feeds

Damn Good Tabletop was a fun creative pitch and visual by our in-house storyboard artist