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Carnation Tetra Pack Launch

Executive Creative Director and Production Director - The LEAD agency


A cohesive digital campaign that delivers break-through creative to drive awareness of new products and packaging and rethink the way you cook. Also adding a human touch into one of the pieces of creative content.  

Activations:  Facebook, Instagram, Pinterest

Fun Fact: In the picture below, this is what happens when you have to explain the shot to the content producer AND cinematographer. You get these type of looks. 👀 🤪

Fun antics on set with the Content Producer and Cinematographer

"Pour and Enjoy" designed for Facebook

"Recipe Breakthrough" designed for Pinterest

"5+12" designed for Stories

"Rethink" designed for Facebook

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