top of page

Outshine

Outshine 2019 Digital Campaign

Executive Creative Director - The Lead Agency

With a variety of healthy snacking choices, these new half dipped/fruit and cream are a must try healthy snack. Drive consideration and trial.

Activations: Facebook, Instagram, Pinterest (Both General and Hispanic Market)

Creative Goals: Breakthrough! Thumb-stopping! Heavy branding in 3 seconds. GO!

Fun Fact: Each of the Outshine bars in the final assets below were photo-scanned to make the bars look real and have appetite appeal. 📸

Screen Shot 2019-06-07 at 7.16.05 PM.png

"Interchange" designed for Facebook

FINAL APPROVED ASSETS

"Splash" designed for Facebook

SNEAK PEAK: Here's a look into the additional ideas from the creative deck that didn't make the brand's final cut. (The animatics are pretty cool though. Hit Play.)

Screen Shot 2019-06-07 at 7.17.02 PM.png

ROUND 1 PITCH CONCEPTS

Screen Shot 2019-06-07 at 7.16.35 PM.png

ROUND 1 PITCH CONCEPTS

Screen Shot 2019-06-07 at 7.17.19 PM.png

ROUND 1 PITCH CONCEPTS

bottom of page