Outshine 2019 Digital Campaign
Executive Creative Director - The Lead Agency
With a variety of healthy snacking choices, these new half dipped/fruit and cream are a must try healthy snack. Drive consideration and trial.
Activations: Facebook, Instagram, Pinterest (Both General and Hispanic Market)
Creative Goals: Breakthrough! Thumb-stopping! Heavy branding in 3 seconds. GO!
Fun Fact: Each of the Outshine bars in the final assets below were photo-scanned to make the bars look real and have appetite appeal. 📸