Outshine

Outshine 2019 Digital Campaign 

Executive Creative Director - The Lead Agency

 

With a variety of healthy snacking choices, these new half dipped/fruit and cream are a must try healthy snack.  Drive consideration and trial. 

Activations:  Facebook, Instagram, Pinterest (Both General and Hispanic Market)

Creative Goals:  Breakthrough! Thumb-stopping!  Heavy branding in 3 seconds. GO!

Fun Fact:  Each of the Outshine bars in the final assets below were photo-scanned to make the bars look real and have appetite appeal. 📸 

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"Interchange" designed for Facebook

FINAL APPROVED ASSETS

"Splash" designed for Facebook

SNEAK PEAK:  Here's a look into the additional ideas from the creative deck that didn't make the brand's final cut. (The animatics are pretty cool though. Hit Play.)

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ROUND 1 PITCH CONCEPTS

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ROUND 1 PITCH CONCEPTS

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ROUND 1 PITCH CONCEPTS