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Dallas Henry
Outshine
Outshine 2019 Digital Campaign
Executive Creative Director - The Lead Agency
With a variety of healthy snacking choices, these new half dipped/fruit and cream are a must try healthy snack. Drive consideration and trial.
Activations: Facebook, Instagram, Pinterest (Both General and Hispanic Market)
Creative Goals: Breakthrough! Thumb-stopping! Heavy branding in 3 seconds. GO!
Fun Fact: Each of the Outshine bars in the final assets below were photo-scanned to make the bars look real and have appetite appeal. 📸

"Interchange" designed for Facebook
FINAL APPROVED ASSETS
"Splash" designed for Facebook
SNEAK PEAK: Here's a look into the additional ideas from the creative deck that didn't make the brand's final cut. (The animatics are pretty cool though. Hit Play.)

ROUND 1 PITCH CONCEPTS

ROUND 1 PITCH CONCEPTS

ROUND 1 PITCH CONCEPTS
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