Coffee Mate

Coffee mate's Snickers and Dove flavors campaign was tremendously successful across metrics.  This campaign moved the needle on key metrics." 

-Twitter

+ brand lift in

TWEET RECALL

BRAND AWARENESS

TOP OF MIND AWARENESS

15M +

VIEWS

Coffee mate Snickers designed for Twitter

Coffee mate Snickers and Dove Launch

Executive Creative Director - LEAD Agency

 

Deliver Breakthrough creative to communicate the launch of Coffee mate's newest flavors.  

Activations: Facebook, Instagram, Twitter (General and Hispanic Markets)

Fun Fact: This is one of those times where something so simple can have such and impact on the social platforms. 

Coffee mate Seasonal Launch

Executive Creative Director - LEAD Agency

 

This campaign was all about leveraging Gingerbread Joel to launch and gain awareness for the new holiday flavors.   

Activations: Facebook, Instagram, Twitter (General and Hispanic market and Print (Food Network Magazine, HGTV Magazine, People, Woman's Day)

"The Seasonal Joel Assets are truly exceptional.  They are perfectly on brief/strategy, culturally relevant, allow our product to shine, and most impressive, they are the first expression of Coffee mate creative that all clearly links to each other . . ."

-Marketing Manager

Coffee mate Snickers and Dove designed for Facebook

Music Joel designed for Twitter

Jivin' Joel designed for Facebook

designed for Print

Twitter Conversation Card