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Dallas Henry
Coffee Mate
Coffee mate's Snickers and Dove flavors campaign was tremendously successful across metrics. This campaign moved the needle on key metrics."
+ brand lift in
TWEET RECALL
BRAND AWARENESS
TOP OF MIND AWARENESS
15M +
VIEWS
Coffee mate Snickers designed for Twitter
Coffee mate Snickers and Dove Launch
Executive Creative Director - LEAD Agency
Deliver Breakthrough creative to communicate the launch of Coffee mate's newest flavors.
Activations: Facebook, Instagram, Twitter (General and Hispanic Markets)
Fun Fact: This is one of those times where something so simple can have such and impact on the social platforms.
Coffee mate Seasonal Launch
Executive Creative Director - LEAD Agency
This campaign was all about leveraging Gingerbread Joel to launch and gain awareness for the new holiday flavors.
Activations: Facebook, Instagram, Twitter (General and Hispanic market and Print (Food Network Magazine, HGTV Magazine, People, Woman's Day)
"The Seasonal Joel Assets are truly exceptional. They are perfectly on brief/strategy, culturally relevant, allow our product to shine, and most impressive, they are the first expression of Coffee mate creative that all clearly links to each other . . ."
-Marketing Manager
Coffee mate Snickers and Dove designed for Facebook
Music Joel designed for Twitter
Jivin' Joel designed for Facebook
designed for Print
Twitter Conversation Card
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