Nesquik with DK

Nesquik "Keep on Chuggin" with DK Metcalf 

Executive Creative Director and Production Director - LEAD Agency

 

The most delicious nourishment to power your positivity.

Campaign Purpose:  Drive Awareness and Consideration

Activations:  Facebook, Instagram, Twitter, Snapchat (General Market)

Fun Fact:  The relationship with DK started with our Community Manager for Nesquik discovering DK's love for Strawberry Nesquik. The Influencer and Digital Design teams got together to create an amazing custom Under Armour shoe. The creative team built an entire campaign around DK prior to the 2019 NFL Draft. A 3 week process from creative to production.  🤟🏻  

"Go Long" - designed for Facebook and Instagram

"Go Long" Storyboards

"I.O.U." designed for Facebook and Instagram

"Dance DK" designed for Facebook and Instagram

Shoes designed by Digital Design and Influencer Teams

Behind-the-Scenes video filmed in Los Angeles, California