Drumstick

Drumstick 2019 Digital Campaign

Executive Creative Director - The LEAD Agency

Bringing consideration and trial to the NEW Original Sundae Cone with the Dulce de Leche Drumstick.  

Activations:  Facebook, Instagram, Twitter, Channel Art (General and Hispanic Markets) 

Fun Fact: Working on Drumstick was super nostalgic as it brought back many memories of everyone's childhood. Though this creative execution was needing to be more breakthrough and drive consideration, it brought us all back to memory lane. We had to taste test a few . . . dozen.  

"Simple Silhouette" designed for Facebook and Instagram

"Deluxe DDL" designed for Twitter