California Pizza Kitchen
"Cali Vibe 1" for Facebook and the Gram
" Calif Vibe 2" for Facebook and the Gram
"Cali in Your Kitchen" campaign for Stories
California Pizza Kitchen Frozen Pizza
Executive Creative Director and
Production Director on Vibe Assets - LEAD Agency
We brought the A-game with these assets in giving the California mindset with an elevated at-home experience with appetite appeal and focusing on packaging! These moved the needle in purchase intent.
Activations: Facebook, Instagram, Pinterest, LIve Nation, Amazon
Fun Fact: In the "Cali in Your Kitchen" video assets, we photo scanned the pizza and placed a more appetite appealing slice in post production/VFX. Amazing work done there.
"Cali in Your Kitchen" campaign for Facebook and the Gram
California Pizza Kitchen Frozen Pizza - Cauliflower Launch on Pinterest
Executive Creative Director - LEAD Agency
Go after the competition and drive the amazing taste of this Cauliflower crust. And of course, bring the heat in break-through on that pin feed.
Activations: Pinterest Campaign with Max Width, Talking Pins, Search and Static Pins.
Fun Fact: Before starting creative, the team did a taste test with the competition, and this is by far the best tasting Cauliflower pizza out there. Do yourself a favor and buy 1 or 10.